Wednesday 31st October 2012

Backed by its core philosophy of comprehensive office solutions, state of the art technology and eco-friendly products to meet emerging customer needs, Ricoh International is announcing today its expansion plans into the still growing Laser printer market in EMEA.

To this end, Ricoh International announces the launch of three new models, 2 laser printers and an A4 multifunctional printer. The basic model, SP 100, is a single function laser printer; an extended version that functions as printer, scanner and copier named SP 100SU. Also the SP 100SF; an A4 multifunctional printer that prints, scans, copies and faxes.

Classified on the low-end printer segment, these new models will strengthen the Ricoh printer product portfolio. They will allow us to increase our market share and also enhance brand awareness & visibility in EMEA territory. Ricoh International would like to offer you as an introduction package a free sample unit combined with a free toner. This will give you the opportunity to test our new product and give you time to discuss with your sales team and local channel partners on sales opportunities. This introduction package is valid for ordering until the end of this month.


As indicated earlier at the Distributor Conference in Athens last June, several distributor partners have shown their enthusiasm already with these new products and are ready to launch these low-end devices in their existing portfolio.

Ricoh International would like to ask you to share with us your ideas and plans to launch these products in your local markets. We are open to discuss with you how we can develop the business together for this new low-end product range. This is the beginning of a new journey and there is yet more to come in the near future.